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The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur, by Danny Schuman
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Review
We're in a special moment in history that finds every major category under pressure of reinvention. One of those definition reinventions is Entrepreneurship, and Danny's personal view articulated within the pages of The Worst Business Model in the World is a unique, engaging, and fun look at change. A definition of entrepreneurship that's more human, personal, and approachable. - Charles Adler, Kickstarter co-founderIf you're a current or aspiring entrepreneur with a great idea in your head but no formal business training in your background, you should read this book. It's a fun and easy read with great tips in every chapter and worksheets that help you use them right away. Having no business background myself, I wish it was around when I started Threadless!- Jake Nickell, Founder, CEO, ThreadlessAs an entrepreneur (or entrepreneur wanna-be), have you felt crazy creative, like you can't quite fit in with the formally structured way things are done? Like you love what you do but your family's always on your case to stop acting so strangely? You might just be a UDOT! If you are--or if you live with one you love--Danny Schuman's new book will be an eye-opener, maybe even a life saver! If this sounds like you, The Worst Business Model in the World will show you very clearly that, despite what may seem to be the opposite, UCAN succeed like never before!- Ari Weinzweig, Co-owner and Founding Partner, Zingerman'sClearly Danny Schuman is not a born entrepreneur, and I mean that in a good way. He's a writer by trade and also an entrepreneur who started a successful business. So he learned a ton as he figured it out and the tips he provides are very creative, somewhat unorthodox, and highly actionable. It's a must-read with great insights for any current or future entrepreneurs.- Gregg Latterman, Founder/CEO Aware Records, Adjunct Professor, Northwestern University Innovation and EntrepreneurshipWanna be an entrepreneur but the idea scares the crap outta you? Please read this book. Danny breaks entrepreneurship down in such an entertaining and actionable way that I couldn't help but giggle my way through the book while scribbling notes. It's so loaded with helpful information that I'm recommending it to every single one of our 11,500 mom entrepreneurs in The Founding Moms Community. Go on, read it. You'll thank me later. (And possibly Danny, too.)- Jill Salzman, Founder, The Founding Moms, Author of Found It, co-host, Breaking Down Your Business podcast
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From the Author
If you're an entrepreneur or an aspiring entrepreneur whose sole purpose in life is amassing money, this book is not for you.If you're an entrepreneur or an aspiring entrepreneur craving the flexibility to be passionate, original, and unabashedly enthusiastic about what you do, set aside the time and space to look at life through the prism of What Could Be, and do work that excites you on a daily basis, while--importantly--still making enough money to not have to worry about money, The Worst Business Model in the World may be calling your name.If you wake up every day hoping to create something that could benefit you, the people you love, or even people you don't know and may never meet, while maintaining the ability to think strategically about your business so you can stay in business--I'm so glad this book found you. Please read on.Some entrepreneurs toil and sweat and stress so they can create the next Facebook, Instagram, or Snapchat and cash out. I don't begrudge them but I also don't share that philosophy. I don't want to be the next Mark Zuckerberg. I just want to be the first me.I want to be happy doing what I'm good at on a daily basis and still be financially secure. I'd like to live soulfully and also profitably. Fill my wallet and feed my heart. For the past 10 years, I've been able to do this because--or despite--I have what I think might be the worst business model in the world.So, I'm an entrepreneur, I suppose.But more than that, I'm a UDOT. And if you're still reading, you're probably a UDOT too.UDOT: Us Doing Our Thing. Pronounced "Yu-daht."UDOTs work for ourselves instead of working for the (Wo)Man. We do what we're good at and are passionate about. However, we're pretty unenthusiastic about--and sometimes incompetent at--the more technical aspects of doing what we love, things like business development, finance, administration, and legal responsibilities.We're programmers, musicians, lawyers, accountants, authors, designers, custom tailors, taco stand owners, dog walkers, psychiatrists, and multitudes of other professionals on our own who could use a little help with what doesn't come naturally: the part of having a business where we have to run a business.Sometimes we make grand plans and don't fulfill them. Other times we set a clear vision but make no plans, feeling our way and hoping we get there. Once in a while we have no plan and no vision, but we have passion and determination, so we put one brain cell in front of the other and trust that something good will come of it.It may be a terrible business model, but it's a wonderful existence.Being an entrepreneur is more planned and financially based; being a UDOT is more about being in the moment. If the plan doesn't unfold exactly as you hoped, that's part of the beauty. We're here to make our souls happy and our bank accounts full enough to continue doing what we love. For an entrepreneur, straying too far from the curvature of Profit and Loss is a problem. For a UDOT, taking the path that's right in front of you is a glorious opportunity.UDOTs embrace that freedom. We get bored easily. We crave new challenges that introduce us to different people and projects, because they create the potential for new and unexpected ideas. On the other hand, it often means more project-based work, which means more hustling and less security. It may not be such a good business model, but it enables us to come up with new ideas and solve new problems. That's exciting to us.We get to experience what one UDOT called "the prosperity in there." The good stuff inherent to being on our own. The flexibility to set our own schedules and spend more time with our kids. The ability to pursue our passions. Having Yes or No be our choice, based on what's best for the people and the project, not politics. Instead of making our way from meeting to meeting, we have the time to think freely and create the next great thing.We get to spend more time doing the things we love and less time doing the things we hate.In our UDOT world, where challenges are seldom the same from day to day, how can we build a model or a process to help us succeed? Whatever it is has to have the flexibility to adapt in an always-changing world. We each need to have the ability to create our own best version of a Worst Business Model.
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Product details
Paperback: 136 pages
Publisher: Cortado Press (June 18, 2018)
Language: English
ISBN-10: 069206852X
ISBN-13: 978-0692068526
Product Dimensions:
6 x 0.3 x 9 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
47 customer reviews
Amazon Best Sellers Rank:
#450,559 in Books (See Top 100 in Books)
I just read Danny's new book. In full disclosure, I worked with Danny more than a decade ago in his old gig. He was, by far, my favorite Creative Director. I loved reading his book for three reasons, two of which are relevant to you. First, it is absolutely authentic. So many advice books ring false, and simply are not real. Danny speaks from his heart, from his experience, with a passion and humility that is genuine. When you read it, you will be encouraged and uplifted, and that will be real.The second relevant reason I loved the book was that he made it actionable. Usually, I put a book like this down and go on about my day. Not this one. After every chapter, he gives specific steps for you to take to leverage the advice or tool he provides. Pick one and do it.The third, an irrelevant one to you, is it brought back so many happy memories of working with Danny to do great work. His passion, energy, compassion, curiosity, and intellect helped produce some really great ads that helped me, and my business be successful. Wait. It is relevant. Read the book, get a taste for who he is and what he does, and then reach out and get to know him. It will be worth it. Good luck Danny, and, GO CUBS!
*The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur* by Danny Schuman is a book for entrepreneurs who do what they love and want to build a buisness that is both soul fulfilling and profitable.This book is funny and thought provoking. It inspires you to love what you do and follow your soul. Filled with humor this book inspires you to be the best UDOT you can be. It is broken up into five sections and each has exercises to help you implement the idea (and fun illistrations).You don't have to be an entrepreneur to read this book, I'm not, and I found much of the information inspiring and uplifting. I found that some of the exercises can be used in everyday life with family and at a normal job as well. I highly recommend this book it will make you laugh, bring a smile to your face, and help you be the best UDOT
I love the lessons in this entertaining and well written book. Particularly because they're suited for every kind of entrepreneur. And every kind at some point will face fear or indecision, entertain unexpected bumps that derail highly elaborate plans, or simply won't know which road to take. Having a heart-centered roadmap with actionable tools that helps you right the ship and return to your passion work is at the core of this author's message. I appreciate his honest reveal of mishaps--these made me realize I Am Not Alone despite this incredibly isolated journey but also that I'm not alone in flubbing up. I also love his cheeky style ('Play With Yourself') and grounded energy. Entrepreneurship is not for the faint of heart but having nourishing support, fine-tuned guidance along with practical (reasonable) exercises that effectively force you to make solutions happen, certainly make this road a little less pot-hole'y. Thank you "Worst Business Model in the World"!!!
As someone who has spent years living a UDOT's existence (although I just learned the term), this book is loaded with truths and advice that I wish I had known before venturing out on my own. While certainly not making it sound easy, Danny provides intuitive rules for making the leap to entrepreneurship seem less scary and more manageable than many would assume.I love that Danny concludes each chapter with One Thing To Remember and One Thing To Do, making the application of his advice to your own work dead simple.Something I continuously do is let the stress and anxiety eclipse the benefits and joy that come from being a UDOT. My favorite quote from the book, and something I intend to write on my wall:"Why bother trying to survive all of the inherent dangers of traveling through the universe if you don't get to bounce up and down on the moon?"Enjoy this book and enjoy your work!
If you are miserable in your current corporate job and pursuing a side hustle that you wonder if someday you could turn into something more, READ THIS BOOK. It will give you a way to think about how you pursue your dream and allow you to consider joining the legion of UDOTers (Us Doing Our Thing). Entrepreneurship is HARD. This book walks in your shoes and helps you think about what it takes to truly make a success at it. I also can't remember the last time a business book made me smile. This one did, by taking the fear out of striking out on your own with actionable steps to follow.
I'll be honest, I picked this up when it was initially released because I grew up with the Author, Danny Schuman. I wanted to support an old friend whom I have long drifted apart from.I finally got a chance to read yesterday and was I really impressed with it. Seth Godin has nothing on Danny. Without a doubt I am a member of his "UDOT" tribe. If you are an entrepreneur, you most likely are as well.His message really hit home, especially for those of us who are doing some year end reflecting and goal setting for the upcoming year. For all you entrepreneurs out there, pick-up this book and give yourself a kick in the ass and make the upcoming year super-successful! Thanks for the great book Danny.
This book is the real deal for entrepreneurs in today's modern world. I love the way illustrations and humor are used throughout the chapters to move the reader not just to the next idea, but to true action. I've been a UDOT entrepreneur for almost 9 years, but I still learned things (and smiled as I did) by reading this wonderful book. If you're feeling a little or a lot lost, this book will help you find your way!
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